How To Enhance Your Image With Strategically Designed Pest Control Uniforms This past weekend I was going for a late afternoon walk with my wife and daughter when something peculiar caught my eye. I passed a pest control technician getting out of his truck wearing nothing more then shorts, sneakers and a tee-shirt (I’m inRead More
Common Pest Control Marketing Mistakes It’s no secret that the pest control industry is cutthroat. With so many competitors out there, industry success often comes down to marketing. My strategic management instructor constantly drilled that specific concept to the class. Without product or service differentiation, business success always comes down to marketing. IRead More
This was my first SMAZ event, so I didn’t really know what to expect. Besides, I work for a pest control company, so how much is really applicable to killing crickets and scorpions, right? Sure, we posted our â€œBlack Widow vs. 27 Scorpionsâ€ video on YouTube last week, but even I understand that’s barely aRead More
Marketing 101 – What separates you from the Crowd?
Marketing 201 – Staying ahead of the crowd.
Once you have successfully separated yourself from the crowd you will get noticed.Â Getting noticed by customers and potential customers is great, but getting noticed by competitors may be a bad thing.Â Essentially if you cut the road to a […]