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The 3 Most Common Pest Control Marketing Mistakes

  Common Pest Control Marketing Mistakes   It’s no secret that the pest control industry is cutthroat. With so many competitors out there, industry success often comes down to marketing. My strategic management instructor constantly drilled that specific concept to the class. Without product or service differentiation, business success always comes down to marketing. I can still hear his voice, “Marketing, Marketing, MARKETING!” After all, pest control, is pest control, is pest control… At least in the eyes of our customers. With a pest control company’s success often coming down to effective marketing strategies, it’s critical that mistakes are avoided. Here are the three biggest marketing mistakes pest control companies… Read More