The two most dangerous words in business are “satisfaction” and “guaranteed”. If you put them together you have a potentially very destructive policy. Using them lightly can be about the same as digging your own grave. Your epitaph would read something along the lines of “They guaranteed it. They couldn’t deliver”. As a business owner you are basically promising that your product or service is so good that if your customer is in any way dissatisfied they are entitled to complete retribution. It doesn’t even matter if the product or service actually worked. The dinner plate may have been cooked exactly to order, met every expectation, but the service may… Read More