Pest Control and Bug Exterminator Blog

Genma Holmes

I love being social… but I think I am pretty much beat with Genma Holmes. And if you can’t beat em, join em. From fashion model to pest control super star, Genma Holmes is CEO of Holmes Pest Control in Nashville, Tennessee. She was a very fun interview and very gracious.  Enjoy!

Thomas: Well you are such an interesting person that I don’t know where to begin an interview! I heard you speak at the Green Conference in Dallas last year, so you are obviously promoting green services, let’s start there. What percentage of your customers are on an all natural pest control service?

Genma: All. I got into the business before green became a marketing idea. Green living is my way of life…not a marketing campaign.

Thomas: All of your pest control is done with 100% All Natural Pest Control Products? That’s fantastic! I am actually relieved. I was a little disappointed in the guys at that conference that were promoting green pest control as an undefined “wrap me in a green blanket and call me a safe treatment plan.” In fact, your candid clear cut views are probably what make you sparkle. Bulwark offers this option for those that want it but few ask for the All Natural Solution.

So you are 100% all natural pest control, for how many years?

Genma: From the day I met David Murphy of EcoSmart. We had been experimenting with it but did not have a pesticide that did the job that EcoSmart. It did not pass the smell test or the lick test in EcoSmart place. When EcoSmart first started my youngest children were in kindergarten.

Thomas: Very nice plug for EcoSmart, and yes they do offer great products. So Why Nashville?

Genma: I love this place. LOVE IT. I moved here from Mississippi. I thought I stepped off the bus into Rhinestone heaven! Everywhere I went I bumped into a REAL Opry star. No to mention the number of folks like me that stepped off Greyhound (or Southwest) and were millionaires overnight. No state income taxes, homes looking like McMasion with McRibs prices. Great place to raise your children. Economic opportunities on every corner and the most philanthropic people hands down.

Thomas: Yep, I love Nashville too. I graduated from Franklin High School. It is so beautiful there and full of wonderful people, like yourself. But my wife rules the roost so I won’t be back in Tennessee anytime soon. I get that you travel a lot for speaking engagements. How many events do you speak at per year?

Genma: Hmm, colleges are the hot spots. As I type I have 15 engagements scheduled before November. I did a road trip once pushing women in the industry angle….46 stops in 42 days. I nearly died but it was a great year! I am rarely asked to do industry events but then again, I didn’t cut my teeth talking to bug people (meaning I am not a “pest control industry” person traveling to “industry” events). Majority of my audiences are consumer driven marketplaces. I do not sell to the pest control industry. My audience are non industry folks mainly who buy my services and want to hear me talk about any and everything including my fear of brown recluse spiders. When I share that in a Women’s publication or a professional women group it is ok, talk about that in a room full of pest control guys and I sound bat crap crazy.

Thomas: Not only do I admire you as a pest professional, a great speaker, and a business savvy lady,  but you strike me as a mother that cares for her family.

Genma: I respect motherhood deeply. Thomas: How many kids do you have? Genma: 3! Franz (sports medicine) Cornelius (sports journalism) Alexis (sports marketing)…all would be 2nd generation PCOs!

Thomas: What’s your favorite question to be asked? Genma: How the hell did you get into pest control?

Thomas: You know that is a great question! So let me ask you… About your politics. =)
I know that your are politically active, do you take sides? Democratic, Republican? Liberal, Conservative?

Politics... Let's break that down for you... "Poli" Many & "tics" blood sucking creatures.

Genma: I vote my conscious. That’s not a wiggle out, that is the truth. Always have and always will. My grandfather’s taught me to think for myself. I don’t put campaign signs on my trucks. My business can not vote. I personally do not endorse anyone, because of my role at several newspapers BUT I throw some of the best parties in town to support a cause or a candidate. In the last year, I formed a group called POI…pissed off independents! Never met a Margarita we did not like!

Thomas: How does your political activism help and maybe hurt your business?

Genma:It doesn’t hurt or help. From the time I came out the womb, I was given a campaign sign from my granddaddy. Knocking on doors to get people to exercise their right to vote was his life story. He spent his life being a civil rights activist. Not the kind on TV spouting nonsense about nonsense but a man of the people who loved all people. I learned from him to have that fire in your belly for something that you believe in that works for the greater good..not lining your pocket! Vote for whoever you like..just vote damn it! See there goes that fire in me.

Thomas: Do you link religion, politics, and pest control?

Genma:All the time! I love my God, I am a citizen that votes in EVERY election, and I kill bugs. I can not get around any of that! But there are times and places for everything. I try not to push my beliefs on others but I am firm in my faith. if you don’t like my politics that fine, we live in a country that allow us to have differing views. I kill bugs and I am not shame of the work I do.

Thomas: Well you are wonderful.  Thanks for taking the time to answer my questions.  I look forward to following your tweets.

And I encourage other professionals to do the same.  Check her out here:

http://twitter.com/bugsact

http://genmaspeaks.blogspot.com/

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Bulwark has gone through a few different stages in its marketing.  To say the least, finding a consistent voice that really communicates what your company, culture, service, ideology, and values are all about isn’t as simple as it might seem.  Some people refer to this as branding, others call it public relations, or simply put its your public face.

Well as the new year rolls in, we want to visit this thought just a little bit more.

“Live a pest free life.” Catchy phrase that we promoted for a little while.  It conveys the hope and aspiration of what a pest control company delivers to its customers.  But it sounds almost too cliche.

“Like Family.” Perfect for how Bulwark views and treats all within its sphere of influence.  Employees, customers, we want all to feel at home with us. But is it too vague?

“Small enough to care, big enough to deliver.” This seems to hit the nail on the head.  Bulwark is the perfect medium ground between small family owned companies, and the larger corporate pest control services.  Bulwark still remains a family owned operation and services thousands of US homes.

“Do you have a Bulwark protecting your home?” Now this is a play off the definition of Bulwark, a defensive wall or barrier.  So in light of the definition we hoped that people would catch on to the goal of our service.  Get the bugs out and keep them out.  But, like a bad joke, if you have to explain it then it doesn’t work.

Needless to say, at this point, we still have no really marketing message.  Bulwark’s pest control service simply rolls forward by providing good service.  Business comes from referrals.  Referrals come from providing good service.  In the end, if we perfect what we do best, pest control service, then we won’t have to do the talking at all.  Our customers will do it for us.

“ACTION SPEAKS LOUDER THAN WORDS.”

To sum it up… Live a pest free life by getting your Bulwark today from a pest control service that is small enough to treat you like family but big enough to do it right.

ThomasB General Pest Control Bulwark, Live a pest free life, pest control service

You may call them winter pest. You may call them holiday visitors. We call them seasonal invaders. They are the bugs and insects that strike when the cold weather approaches.  These winter visitors seek the warmth and comfort of your beautiful home.  Crawling in every crack and crevasse they can to escape the pending winter. They include pests such as spiders, crickets, centipedes, millipedes, springtails and mice.  All of these pests are known to invade your home during those months that most people consider to have low pest activity.

It is true that many pests die off for the winter, or go into hibernation, or retreat to their winter forts, such as ants.  But there are many pests that would rather not take a winter vacation.  Instead they fly, crawl, or jump to the more tropical weather provided by the shelter you know as your house.  For this reason, residential pest control shouldn’t be skipped for the winter months.  There are in wall treatments that can be done, or other exterior fortifications that should be applied to keep your home bug free all year long.  Skipping service for a few months could mean that spring cleaning will be even more intense.  And in certain areas, like Tulsa, OK, this letting down of your bug guard could mean letting in the local brown recluse.  And fall is certainly still high scorpion activity.  Is it really worth risking your family’s safety by letting your pest control maintenance slip for a month or two?

Ideally, you should continue to have your home treated even when you believe that all the pests are taking a winter break.  Just like cleaning out your garage, its best to keep it clean and not let the clutter biuld up again.

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Yes it seems that the Wall Street Journal hit the nail on the head.  Even the big dogs in pest control are moving toward green pest control options.  In fact, the world’s largest pest control service now offers an All Natural pest control product.  Apparently they have been testing out different products and have found one they are happy with.  They even appear to have beat out the other large national competitors. Green is the thing.

All of this goes to show that Bulwark is still ahead of the curve.  As featured in the Wall Street Journal, Bulwark not only offers an All Natural Pest Control solution, but the customers on the service are happy with the service.  And the regular service that Bulwark offers is still the same low impact pest control solution that Bulwark has always promoted. As Bulwark’s executive put it:

When it comes to safety, Bulwark puts its technicians and employees first.  I know that may sound a little backwards since I said the technicians safety is my primary focus, but let me explain. I am most concerned about the technicians health as they are the individuals most exposed to the products.  I read the labels and MSDS for the pest products.  I have even gone beyond the MSDS of the product and into the MSDS records of the ingredients.  I have opted not use all natural products that contain silica due to research from other industries on this organic ingredient… Once I am satisfied that my technician’s health will be fine with products we use then in turn I know that the customers, their families, and their pets will be okay.

Bulwark’s leader puts it the best, if the technician is safe then customers will be as well, its the natural result of doing what’s best for everyone.

Ask for Bulwark’s All Natural Pest Control Service

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Atlanta, GA

770-904-4141

Charlotte, NC

704-391-9838

Las Vegas, NV

702-255-6313

Raleigh-Durham, NC

919-481-0007

San Antonio, TX

210-402-0492

Austin, TX

512-291-1200

Houston, TX

713-983-7378

Mesa, AZ

480-969-7474

St. George, UT

P 435-627-8840
F 435-627-8842

Tulsa, OK

918-252-3548

Phoenix, AZ

http://pestcontrolphoenixaz.com

Gilbert, AZ

480. 545.7378

Scottsdale, AZ

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http://www.scottsdalepestcontrol.net/

http://www.queencreekscorpioncontrol.com

(480) 969-7474

Cave Creek, AZ

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(623) 934-8700

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Manitoba Health concludes that the numbers of Culex tarsalis mosquitoes,  mosquitoes known for carrying the West Nile Virus, are beginning to increase. The adult mosquito population is contingent on weather and pest control remedies. The weather will determine if their is enough moisture for the mosquitoes to reproduce. If the temperatures stay hot, and rains decline, allowing for  groundwater levels to fall then the normal water puddles and pools will dry kiling off the mosquitoes’ offspring. Pest control actions we take around our homes and properties to eliminate or treat stagnant waters used by mosquitoes will also determine severity of mosquito bites.  Quick tip, Mosquito Dunks are one of the best pest solutions for controlling mosquitoes in water bodies found around homes and property. As mosquitoes often don’t fall under the normal pest control service protection plans, you will want to apply these remedies yourself.

Mosquitoes do pose a health risk.  In fact, Salt Lake is reporting that mosquitoes in Utah county are indeed infected with West Nile virus, and while there are no infected humans at this point individuals should use repellent. Bug spray is especially important to apply after sunset, when mosquitoes carrying West Nile emerge.  Of the 2008 incidents in Utah none were fatal, and of 2007 incidents 2 were fatal.

So for your own safety: USE BUG REPELLENT WHEN OUTDOORS.

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The 2009 Ant Season has officially arrived. We are now receiving ant control requests from all over the US. Fire Ants, Harvester Ants, Carpenter Ants, and the new annoying Raspberry Ants. A few tips and things to remember when dealing with ants…

1- Most Sprays have an odor that will detour ants, but this doesn’t mean it will kill them. These sprays act as repellents, and therefore only keep the ants at bay. Further using such sprays may cause ant colonies to bud out and create more colonies.

2- Ant baits should be specific to the ants you are treating. Ants and their diets differ by the ant species and the time of year. So what an ant eats will depend on both the ant species and the season. This is referred to as bait acceptability or bait acceptance.

3- Your best bet is to keep the ants out of the house entirely with a regular pest control service.

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Gerry Weitz of Heart’s Pest Control in San Diego, CA, has become a frequent visitor to our blogs and has added some great commentary. Some visitors that want to leave comments do out of a selfish motive to promote their own sites or increase their search engine rankings. Perhaps that’s why Gary visits us? Well a little online investigation found the following:

A San Diego newspaper article on Gerry wrote, “Workers at pest control company sing boss’s praises” Having employees that like you is one thing, but to sing praises all the way to the San Diego newspaper… that’s impressive.

Plus, Hearts gets good reviews from customers on Angie’s List, a homeowner review site with subscribing members. Angie’s list is a solid place to find honest and real reviews. So if a company ranks well on Angie’s list then they rank well in my book.

In general we found that Hearts is a smaller more personable company. They don’t have a first page spot on Google for San Diego Pest Control. They don’t seem to be spending money on Pay Per Clicks. From his comments he doesn’t waste money on phone book ads. If a company can grow and survive on referrals then they are surely a good company. In fact, one of the better companies. It seems that Hearts man promotional piece is his work, and that speaks for him.

From what we have seen, Gerry Weitz comments are very thoughtful and insightful. A true leader is one that shares and leads anyone and anywhere that he can. That is very admirable especially when those that are listening could be your competitors.

Thanks Gerry for your comments and Thanks for giving pest professionals everywhere a better image.

And if Bulwark can, we would love to help you place for Pest Control San Diego on google.

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From the monsoons of Arizona to Gustav in Louisiana there is rain a pouring in the southern portion of the United States.  Subterranean termites love moisture and often times become more active because of it.  You can either perform an investigation utilizing the tips I am going to give you about identifying termite infestations or you can contact Bulwark Exterminating for a free termite inspection. (1-800-445-9313)

How to identify Termites

• A temporary swarm of winged insects in your home or from the soil around
  your home.  The opening in the mound is generally very large.  They will often times be crawling very fast along the grounds too.  The insects are preparing to mate.  Termites tend to swarm in the Spring.
• Any cracked or bubbling paint or termite droppings.
• Wood that sounds hollow when tapped.
• Mud tubes on exterior walls.  These are utilized by subterranean termites to get from their underground abode to the softwood they are dining on.
• Discarded wings from swarmers.  Look at the wings they will be identical in opposed to carpenter ants who will have different sized wings.  Termite will have four wings that are generally twice their body size.
• Termites have straight bodies with no petiole. (waist)

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Researchers, growers and Industry specialists from 22 countries are sharing the latest research into the use of Brassica species, such as mustard, radish, or rapeseed, to manage soil-borne pests and weeds – a technique known as biofumigation, according to eurekalert press release.