How To Enhance Your Image With Strategically Designed Pest Control Uniforms This past weekend I was going for a late afternoon walk with my wife and daughter when something peculiar caught my eye. I passed a pest control technician getting out of his truck wearing nothing more then shorts, sneakers and a tee-shirt (I’m in Queen Creek, Arizona). If it wasn’t for a small vinyl decal affixed to his truck window, I would have never of guessed he was a pest control technician. Since this experience, I have been doing some digging. Come to find out, almost 37% of pest control professionals are not required to wear a standard uniform. These numbers… Read More
pest control business’
Common Pest Control Marketing Mistakes It’s no secret that the pest control industry is cutthroat. With so many competitors out there, industry success often comes down to marketing. My strategic management instructor constantly drilled that specific concept to the class. Without product or service differentiation, business success always comes down to marketing. I can still hear his voice, “Marketing, Marketing, MARKETING!” After all, pest control, is pest control, is pest control… At least in the eyes of our customers. With a pest control company’s success often coming down to effective marketing strategies, it’s critical that mistakes are avoided. Here are the three biggest marketing mistakes pest control companies… Read More
This was my first SMAZ event, so I didn’t really know what to expect. Besides, I work for a pest control company, so how much is really applicable to killing crickets and scorpions, right? Sure, we posted our “Black Widow vs. 27 Scorpions” video on YouTube last week, but even I understand that’s barely a drop in an enormous ocean. For me, the SMAZ event was tremendously fascinating and motivating. Here are the five most interesting ideas on my notepad. (A notepad! I know…ghetto huh? Next year I’ll be the guy next to me yesterday tweeting on the iPad in one hand, and tweeting from a different handle on the… Read More
Marketing 101 – What separates you from the Crowd?
Marketing 201 – Staying ahead of the crowd.
Once you have successfully separated yourself from the crowd you will get noticed. Getting noticed by customers and potential customers is great, but getting noticed by competitors may be a bad thing. Essentially if you cut the road to a […]