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What Is Integrated Pest Management?

1382ps_02333.jpg

1382ps_02333.jpg (Photo credit: IRRI Images)

If you are reading this, you are either currently experiencing a pest problem, have dealt with one in the past, for some reason enjoy learning about random niche industries, or are banging on your keyboard yelling at the Google for misdirecting you. The term “pest” is the official term used to describe organisms detrimental to human activities and the unofficial term you once used to describe your little brother during the two hours after nap time. No one enjoys pests having free reign in their home anymore than you enjoyed having to sprint full speed after Justin through the middle of the grocery store during rush hour. But alas, pest control is an issue many homeowner must face at some point or another.

So what do you know about pest control? Other than the infinite catch-phrase puns and insect caricature logos, what actually goes into a pest control service? In many cases, pest control boils down to a couple dudes buying some really toxic materials and spraying them all over your house and property. Yippie! That sounds like fun! Good thing you don’t have any kids or pets… oh you do? There are laws in place to protect you on some capacity from irresponsible pesticide application, but ultimately, it is up to the consumer to do his or her due diligence when hiring a pest control company.

Despite the negative examples, there are, of course, some good guys in this industry. Shortly after World War II, scientists began developing what is known as Integrated Pest Management (IPM). This system takes a broad look at pest control and seeks to “integrate” a wide range of tactics, techniques, and research into controlling each species of pest, striving to achieve a “happy” balance of economic efficiency and environmental responsibility. To put that in terms that I can understand, IPM is all about killing bugs as efficiently as possible while taking into account peripheral effects on the surrounding environment. IPM is centered around six basic ideas.

1) Acceptable Pest Levels

Because IPM is a comprehensive strategy rather than an event-specific attack, it works to establish an “acceptable pest level” in any given context. Complete extermination is often impossible, so instead of living in denial and burning our home down with a flamethrower, we want to know how much of a given pest we can afford to allow in any given situation. Once this threshold is crossed, we then employ the most efficient techniques for returning the population to acceptable levels.

2) Preventative Cultural Practices

This one is pretty simple. It means we take an intelligent look at our surroundings and act accordingly. So if my home/farm/bat cave is located in the middle of a high-functioning, watermelon-destroying weed resort, I’m going to go ahead and refrain from planting an acre’s worth of watermelons. Or if I’ve already planted my watermelons, I’m going to have my farm designed in such a way that I can quickly isolate and quarantine an outbreak after some idiot flies overhead, dropping a new strain of watermelon-eating bacteria into my perfectly rounded delights. The keyword here is “preventative.”

Fort Custer Integrated Pest Management

Fort Custer Integrated Pest Management (Photo credit: U.S. Army Environmental Command)

3) Monitoring

I doubt I need to explain the term “monitoring” to you. However, you should know that this isn’t kindergarten-teacher-watching-you-pretend-to-sleep monitoring. This is science-nerd-in-high-school-chemistry-class monitoring. Records are kept. Eyes are strained. Complaints to management are made. Diligent monitoring is the cornerstone of IPM.

4) Mechanical Controls

When pests multiply beyond their acceptable limit, IPM uses giant robots to murder them with lasers. Well… that actually might be a slight exaggeration. What does happen is that simple techniques including hand-removal, barriers, vacuuming, or tilling are employed to break up the pests’ nonstop baby-making and put the population levels on decline.

5) Biological Controls

What’s the only thing cooler than laser-wielding, bug-killing robots? The answer, of course, is biologically engineered super-carnivores! What!? There aren’t any of those either!? Boring! Actually, this step is simply introducing natural predators of the targeted pest into the environment. This is a very calculated process, requiring significant research to ensure that more islands aren’t completely taken over by brown tree snakes. I’m looking at you Guam.

6) Responsible Pesticide Use

Remember at the beginning when we said IPM is all about killing bugs as efficiently as possible? This is the grand finale to that goal. If the only answer for addressing a bug problem is dirty, toxic, high-powered pesticide, than by golly, bring out the poison guns. To be fair, it’s a lot less gung-ho than the previous statement might lead you to believe, but I desperately needed to use the phrase “poison guns” in a professional article.

There you have it. I totally answered the question asked in the title, which is probably the first article you’ve read today where that is the case… so no complaining. If you got disillusioned at the end, check out Green Pest Management. It’s basically the same thing as IPM, but they use boring organic pesticides at the end instead of poison guns. Lame!

 

Author Bio
Tiffany Olson is an enthusiastic blogger who writes for small companies so that they may increase their online presence. This article was written on behalf of the good people over at Killroy.com and their work with pest control in Union City.

 

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Four Ways To Be Proactive In Managing Your Online Reputation

February 25th, 2013 No comments

The online reputation of your business is so important that you literally cannot afford to sit idly by while it develops on its own. Here are four ways that you can be proactive in managing your online reputation and help steer things in the right direction.

Image representing Google Alerts as depicted i...

Image via CrunchBase

Actively Monitor Your Reputation

You should be constantly monitoring your reputation online, not waiting to hear about the buzz after the fact. Actively monitor your reputation by frequently (every few days or so) checking each of the review sites your business is located on, including Yelp, Google+ Local, and other niche websites. When you claim your listings by joining a site, you can usually opt to be notified by email when a new review or rating appears, so always take advantage of that feature.

Also, set up Google Alerts for your business, and Google will email you each time it indexes a new page with the search terms you specify. Set up several Alerts. You should use your business’s name, of course, but also use any variations of it, your name, your employees’ names, and other terms and names that are unique to your business.

Encourage Online Reviews

Positive online reviews are like gold for your business, but you can’t just sit back and hope that you’ve pleased your customers enough that they’ll get online and write reviews for you. You should be encouraging online reviews any chance you get. When you speak to customers in person, ask them to consider writing a review and include the name of a review site in your suggestion. When people make a purchase online, have an email automatically sent that includes a link to exactly where they can write a review. Remind people through your website, blog, and social networking pages that you encourage reviews, and you should get lots more.

Promote Your Reputation

You can also be proactive by helping people read about your business online. If you want to generate more positive feedback and more customers, take advantage of chances to encourage people to check out the positive reviews that others have already written about you. Include the links to read your reviews in emails. Create a separate page on your website that lists all of your reviews, and update it frequently. As long as your reputation online is generally positive, keep that momentum going by being proud and getting everyone else to see why your business rocks.

Respond to Reviews

Whenever you get a new review, you should consider responding to it. Customers like to know that their voices are being heard (or their reviews are being read), and you can show them that you’re listening by thanking people for their comments, whether they were good or bad. In the event of a bad review, try to turn it around by responding with an apology, and when possible, something that can help make up for a person’s poor experience, like a future discount or refund. Your responses will help offset the negativity as well as further encourage the positives.

Garrett Payne is an online review management professional with a special interest in review tracking. Garrett suggests those involved in review monitoring tips for handling their online reputation correctly.

Thomas Ballantyne

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Pest Control Community Now On Google+

December 7th, 2012 No comments

Pest Control CommunityGoogle+ Communities

Today Google+ announced the addition of Communities to its popular social networking site. The idea is to have large groups of members arranged around a Google+ hub page which is dedicated to a specific topic like fishing, running, or pest control. Google+ will let members share to particular communities with posts, photos, +1′s, and hangouts. The feature is now live for the sites 235 Million users.

Pest Control Community On Google+

With this exciting new announcement from Google+, we have founded the Pest Control Community Page. We will be using this page to communicate important news and updates within the pest control industry. We will also use it to curate pest control related articles from our member’s blogs, like this one.

Everyone is welcome to join the Pest Control Community. We are in need of pest control professionals to share their knowledge and expertise. We are also in need of a few qualified moderators with industry experience… If you are interested, let us know.

Join The Pest Control Community Today!

Join Google+’s Pest Control Community today and begin connecting with other pest control professionals from around the world. Post cool bug pictures. Keep up to date on all the latest industry developments. Have rich conversations, and ask the difficult pest control questions.

Let’s build this community together.

Google+ Pest Control Community Page  

Click Here: https://plus.google.com/u/0/communities/113279968105051869214

 

 

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Images of SOPA Protesters

January 18th, 2012 No comments

Today was to be the internet blackout day in protest of SOPA (Stop Online Piracy Act). Mike Halvorsen named some big names in his blog post on those that were going to protest: http://michaelhalvorsen.com/2012/01/google-amazon-facebook-twitter-shutting-day-protest-sopa/

Among those names were Facebook, Twitter, Google, Amazon, Yahoo, and Ebay. None of these have actually closed their sites for the day, but a few are voicing some protest on their site. Other big name websites, like WordPress, Reddit, and Wikipedia have stepped up to the plate. Here are screen shots of websites protesting the “Stop Online Piracy Act”.

WordPress

I actually found WordPress.com to have the more unique and creative protests. Imagine how many wordpress blogs could be in danger of SOPA regulations. In fact, this entire blog could be shut down for even using a screen shot of the wordpress homepage. Clearly wordpress has not blacked out their entire site due to SOPA, as this is a wordpress.com blog, and I am personally grateful they did not.

WordPress.org also strikes in opposition of SOPA. Although at the bottom of the page you can find a link back to the old wordpress.org page.

Amazon

Amazon Protest

In case you missed Amazon’s protesting efforts…

So look again and you will see a small box in the top right hand corner labeled “Reasons to oppose or modify SOPA.” Amazon is walking a fine line here as many authors may have reasons to support SOPA.

Google

No doodle from Google in protest of SOPA. The google logo still appears on the google maps vertical, but does not appear in google’s other vertical searches. The link on google’s home page takes you to their page dedicated to protesting the movement and includes the following nifty PDF. < click the image to download it >

Surprisingly YouTube shows nothing in opposition of SOPA.

Wikipedia – Biggest Protester

Very compelling message by Wikipedia, a site built upon FREE information. They also implement a great call to action to help push phone calls to “your representatives.” Their goal is to melt Washington D.C. phone lines. Worthy attempt. Although wikipedia did not have a complete blackout, and they are employing a rather sneaky redirect. Although I assume that Google will most likely ignore this black hat tactic. You will notice that the above page loads first then the redirect loads on top of that page. My guess is that Wikipedia understands the damage that could occur to their SEO should they show the search engines a bunch of duplicate content and/or pages down. And if you really need Wikipedia to do your homework then try http://simple.wikipedia.org.

Other Notable Protesting Websites

Mozilla‘s home page:

Mozilla’s blog mentions the protest but their blog and all other internal pages are still live.

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Reddit‘s Entire Website for 12 hours:

This includes all of Reddit’s internal pages.

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Wired.com is censored in protest of SOPA

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Pinterest.com, upon login gives the following message and screen shot in protest.

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Slickdeals.net adds a notice on their homepage.

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Congress Woman @RepAnnaEshoo of California is protesting on her site:

Anna Eshoo represents California’s 14th Congressional District–the heart of Silicon Valley. She is Ranking Member of the Communications and Technology Subcommittee.

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Craigslist.org is also adding a protest to their local directories, but with a link to click on through.

Image from Craig's List Phoenix AZ

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Slashdot.org marks through their logo and posts two articles at the top of their page explaining SOPA.

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Fark.com Homepage Support for SOPA

Watch Why You should Support SOPA Video. Farks deeper pages are all still active. And instead of a blackout they went with a white-out.

Non Protesting Sites as of Today:

Facebook, Twitter, Yahoo, and Ebay have nothing on their homepages in opposition of SOPA. Bing announced it’s protest, but nothing on Bing shows them as protesting. And while Godaddy was once listed as a supporter, they have nothing on their website going either way.

Perhaps it’s because the bill is nearly dead at this time, but with the exception of Wikipedia and Reddit, I feel that the protesting websites have failed to actually “BLACK OUT”, and their protests are weak. As a business, I can understand the actual costs involved in shutting down for a day. Google would loose millions if it closed it’s doors for one day. Wikipedia has the luxury of being a Non-Profit, so no money will be lost. As for Godaddy, they are smart for staying out of the political heat.

Feel free to add any additional sites in protest to the comments below.

Enhanced by ZemantaAnd that is a day in online protest, from your local pest control guy, at Bulwark Exterminating.

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Social Media Report: Scorpion Sting Facebook, Google+, Twitter

August 16th, 2011 No comments

Social media platforms are constantly put in head to head comparisons. So when Mat Siltala from Dream Systems Media did a post about his scorpion sting on all 3 social media platforms simultaneously, the intuitive nature of Mat kicked in. Between Facebook, Google+, and twitter, which platform would be most responsive to a post about scorpion stings? What would be your guess? The results may surprise you a bit.

Google+ Count


Have Matt in circles (2158) – That is a fairly good audience. Google+ is fresh. It’s the new upbeat social hang out. One could speculate that it has more real users… or not. But Google didn’t take the cake for Mat’s scorpion sting post.

Twitter Count


3,618 Followers – That is a healthy twitter following. Mat Siltala has been a very busy busy body on twitter. His follower to follow ratio is fantastic. He puts out a steady stream of useful content. And he laughs out loud some funny infographics. But can twitter compete with the socialness of facebook?

Facebook Social Weight


Friends (602) – Clearly Mat is more selective with his Facebook audience. With a count of 602 the facebook audience is a fraction of Mat’s Google+ and Twitter following. But honestly, Facebook seems to be more intimate. Mat’s lower friend count is because Mat is selective about who views his Facebook stream. And in Mat’s case, he shares things that are bit more private. So I naturally believed that Facebook would be the best setting for a conversation about scorpion stings. Regular life happens on facebook.

And the Scorpion Sting Survey Says…

Twitter wins!

So wait… twitter isn’t just about news and high-tech stuff? You can actually have a conversation on twitter about life? Do you want to know what I had for breakfast?

Okay… I will keep the meal tweets to a minimum. But I was shocked that twitter got the bulk of the interaction. Granted, this wasn’t a planned out scientific test so there are a number of variables that alter this example. But even still, a pest control guy can pick up a conversation on twitter about bugs. And if you know how to converse then you can effectively communicate with twitter. If you can communicate then you can market.

What are your thoughts on operation Scorpion Sting?

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Austin Airport Advertising Banner for Google Places… It’s BIG

March 23rd, 2011 No comments

What are the chances that after leaving PubCon’s internet marketing conference in Austin TX that I would get a glimpse of Google’s 10 Foot banner ad in the Austin Airport?

Austin Airport on Google Places

AUS.Airport Presidential Blvd, Austin, TX 78719 (512) 530-2242 ‎

 

Let me spell that out for you….

GOOGLE PLACES IS BIG

10 Foot Big in the case of this ad. So if you haven’t caught on yet, take note… Local Search is changing the game.

Internet marketers are scrambling like a bunch of Austin TX fire ants after their mound has been kicked. Local results are showing up for searches like watches, shoes, and costumes. The example of costumes shared by BlueGlass is a little far from what I believe Google’s intent is. Google constantly refers to “Plumbers and dentists” as their local examples. These are truly local searches. Most people that search for a local service, like pest control, have an intent to buy locally.  Restaurants would be the largest category here. The divide happens when we consider what is local? People in a rush to eat lunch are willing to pick up the closest burger. People looking to meet clients for lunch are looking for a joint with the right atmosphere.

Chiropractic did a quick study of what influenced real people in their dinner buying habits for local search.

1- Recommendation. What are friends or reviewers saying.

2- Recognizing the Name. This would be more on branding. When you’ve reached the status of the Salt Lick or Rudy’s BBQ and people from Phoenix AZ know of you, you are doing it right.

3- Location. How close or how far. Sadly the Salt Lick lost out for the PubCon conference because it was too far. Better reviews but too far for our crowd of friends.

So when it comes to searching locally for a restaurant those factors weigh in pretty heavy and search engine’s are not yet calculating your friend’s recommendations and are more concerned about “Location” then they are “Recognition.”

BUT WHAT ABOUT LOCAL SERVICES THAT VISIT A CUSTOMER’S HOME?

Yes. I have a little beef to pick with this one. A local service that covers the entire metro is totally different then a restaurant with only so much local pull. As good as the Salt Lick is, the customer must be willing to go the distance. Services that travel to your home, however, don’t require any more effort from a consumer. So as a consumer, if I am looking for an Austin pest control company, the 5 miles away or 50 miles away argument never really hits the table.  As a consumer looking for a local Austin service, I am more concerned about “SERVICE”. So local results that cannot be sorted by 5 star reviews, or number of reviews, are a bit of a nuisance.

Either way, the 1 ton Elephant of Local Search is on the loose…. and don’t call your local pest control guy about crazy roaming elephants …or gorilla’s.

_________________________

…. and FYI – Austin Airport hasn’t claimed their Google Listing yet.

Related article worth the read: Google Places : Local SEO That Influences Global Search Marketing

Post sponsored in part by:

Bulwark Exterminating 209 East Ben White Boulevard, Austin, TX 78704 (512) 291-1200 ‎

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