Pest Control and Bug Exterminator Blog

Informative Interesting Perspectives about Bug Exterminators and The Pest Control Industry

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What Your Customers Are Looking For In A Pest Control Company

Pest Technician

Pest control management can be a competitive field to work in since there are usually several companies in one city offering the same services, each one claiming that they can get the job done best. So when a potential customer opens the Yellow Pages or does a quick Internet search, how do they know who to choose? Here is some insight into what customers are looking for from a pest control professional and ideas to make your company successfully stand out among the competition. Referrals There’s a good chance that new customers seeking pest control services will ask their family, friends, neighbors and co-workers for recommendations of a company that… Read More

How Much Does A Pest Control Technician Cost?

Pest Control Technician Spraying

Consumers and pest control operators alike value their pest control technicians. For the consumer, a skilled and attentive technician keeps their families safe from dangerous pests like stinging scorpions, poisonous Black Widow spiders, and disease carrying cockroaches. This VALUE is immeasurable but in terms of a monetary COST; it’s about $50 a month, depending on the size of a home, location, and treatment methods. For the pest control operator, a reliable and experienced technician creates immense value for the company. A high-quality technician retains customers through their expertise and superior customer service. This value and monetary cost is a little more challenging to calculate, but really got me thinking: How… Read More

Catch Negative Reviews Before They Happen – Why Customer Resolution Matters

Customer service is the cornerstone of any business. If your customers aren’t happy, then you don’t have any customers. Your employees should be trained on the best ways to resolve all different types of complaints or problems your customers could have. And, your employees need to know how important that customer resolution really is. In the past, one unresolved complaint could go unnoticed and not have a large effect. Now, one unresolved complaint can turn into an online rant that can reach all of your customers and potential customers. Customers Require Resolution When customers have problems with your company, their shopping experience, their purchase, etc., they want a resolution to… Read More

10 Mistakes Companies Make On Facebook

Everyone knows Facebook can be a powerful marketing tool. It allows you to connect with a broad audience, provides a venue to interact with customers, and can give your company a personal feel. However, to be effective, Facebook must be used correctly. There are a number of mistakes that some companies make that turn off potential customers. 1. Posting Too Often Of course it is a good idea to post frequently. It keeps customers engaged and coming back for important information. However, there is also a point where it becomes too much. If you are posting five times a day, people are going to get annoyed and stop following you.… Read More

Best Practices For Generating Repeat Business

Being able to bring in business is great, but keeping a customer loyal is even better. It has been proven time and time again that it takes less effort and money to keep a current customer satisfied than it does to bring in new business. There should be no question that repeat business is absolutely essential for success. Here are some best practices for generating repeat business: Superior Customer Service This first bit of advice may seem too obvious to mention, but it is crucial. You can’t just have good customer service; you need to have superior customer service. Your business has to stand out above every other competitor in… Read More

Four Points of Inventory Control

Four Points of Inventory Control Do you operate a business where products must be stored and distributed in multiple locations? If so, then you are aware of how important it is to keep an updated inventory control system. Several factors function within this system, wherein each transition and distribution point must be supervised and documented. Keeping management connected with each division of the company is key. Here are four points to discuss at your next managerial meeting, to help tighten inventory data and maximize efficiency. Product Analysis: A crucial part of strong inventory management is a thorough knowledge and documentation of the services and goods at hand. Make sure that… Read More

Pest Control Operator Q & A- Raising Prices

Pest Control Operator Q & A- Raising Prices One of the most difficult challenges pest control operators face is meeting overhead. As labor costs, cost of pesticides, gas prices, and property taxes all increase; some pest control companies are left facing the inevitable… Raising prices to meet overhead, or closing the doors forever. Question: How do I tell my existing customers that I am raising my prices? Answer: The notion of raising prices strikes fear in pest control operators; and for good reason. Nothing will send your customers to the nearest competitor faster than raising prices. There’s a lot at stake when you decide. Surviving a price increase means getting… Read More

10 Things Pest Control Operators Are Thankful For This Thanksgiving

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10 Things Pest Control Operators Are Thankful For This Thanksgiving   1. Customers. First and foremost, pest control operators are grateful for our customers. They are the reason we get up in the morning. Whether we’ve been servicing their homes for years, or just happened to help out during a one time pest emergency, we are thankful for each and every one of our customers. 2. Hardworking Employees and Technicians. Whether our pest control company is large or small, our employees and technicians are it’s backbone. The best employees have a positive attitude, are organized, and are self motivators. They can make or break our business. For the 10 qualities of outstanding… Read More

The 3 Most Common Pest Control Marketing Mistakes

  Common Pest Control Marketing Mistakes   It’s no secret that the pest control industry is cutthroat. With so many competitors out there, industry success often comes down to marketing. My strategic management instructor constantly drilled that specific concept to the class. Without product or service differentiation, business success always comes down to marketing. I can still hear his voice, “Marketing, Marketing, MARKETING!” After all, pest control, is pest control, is pest control… At least in the eyes of our customers. With a pest control company’s success often coming down to effective marketing strategies, it’s critical that mistakes are avoided. Here are the three biggest marketing mistakes pest control companies… Read More

Friday Links Round Up

The Culture of the Negotiated Pest Control Transactions Here’s a great blog for us pest control operators that explores the art of negotiating prices among different cultures, and how American’s are catching on. There’s a great take home lesson at the end on setting prices while still being able to negotiate with potential and existing customers. Check out: http://heartspm.wordpress.com/2012/08/27/culture-of-negotiated-pest-control-price/ Tips on Hiring Pest Control Services This article provides an interesting consumer perspective on exactly what our customers want in a pest control service. As pest control operators, we can look to model ourselves, and our customer service, according to these guidelines. http://www.linksparadise.com/?p=20782 August Means Hungry Yellow Jackets Heritage Pest Control of… Read More