Pest Control and Bug Exterminator Blog

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branding’

10 New Years Resolutions For The Pest Control Operator

Online Reputation Management

As pest control operators (PCO’s), we all have inspiring visions for our companies in 2014. We want stability… We want growth. Without specific goals and resolutions, it’s going to be difficult to reach the growth and prosperity we all desire. Here are ten New Years resolutions for PCO’s in 2014: 1. I Resolve To Build A Better Brand. Many PCO’s wonder how to make themselves a brand. When your day to day operations keep you busy keeping your customers pest free, it is easy to postpone working on your business. Thinking about “branding” gets left on the back burner for another day. Ultimately your brand is what the public perceives… Read More

Is My Pest Control Company Big Enough To Be A Brand?

Well-Known Brands

Many small business owners wonder about when or how to make themselves a brand. This problem and question are not unique to pest control companies. The root of this question stems from the misunderstanding around what a brand is and how to build a brand. The misconception that building brand requires a large investment in advertising dollars is common. Branding doesn’t begin with advertising, nor does it end there. When your day to day operations keep you busy working in your business it is easy to postpone working on your business. Thinking about “branding” gets left on the back burner for another day. Building a pest control brand is often… Read More