Pest Control and Bug Exterminator Blog

Informative Interesting Perspectives about Bug Exterminators and The Pest Control Industry

Brand’

Could You Be Using Pinterest For Marketing?

Small businesses are often wary of using Pinterest for marketing because it doesn’t seem as rewarding or straightforward as Instagram. Admittedly, Pinterest won’t work for all brands, but some companies can benefit enormously from including the image-pinning site in their social media marketing plan; including pest control companies. Here’s how to decide if Pinterest is for you, and if so, how you can use it: Is Pinterest right for your business? Some companies won’t get anywhere using Pinterest, and that’s fine — but you don’t want to be spending time getting to grips with the site if it isn’t going to benefit you. Work out whether it’s right for your… Read More

Is My Pest Control Company Big Enough To Be A Brand?

Well-Known Brands

Many small business owners wonder about when or how to make themselves a brand. This problem and question are not unique to pest control companies. The root of this question stems from the misunderstanding around what a brand is and how to build a brand. The misconception that building brand requires a large investment in advertising dollars is common. Branding doesn’t begin with advertising, nor does it end there. When your day to day operations keep you busy working in your business it is easy to postpone working on your business. Thinking about “branding” gets left on the back burner for another day. Building a pest control brand is often… Read More