Pest Control and Bug Exterminator Blog

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Is My Pest Control Company Big Enough To Be A Brand?

Well-Known Brands

Many small business owners wonder about when or how to make themselves a brand. This problem and question are not unique to pest control companies. The root of this question stems from the misunderstanding around what a brand is and how to build a brand. The misconception that building brand requires a large investment in advertising dollars is common. Branding doesn’t begin with advertising, nor does it end there. When your day to day operations keep you busy working in your business it is easy to postpone working on your business. Thinking about “branding” gets left on the back burner for another day. Building a pest control brand is often… Read More

Can BBB Accreditation Give your Pest Control Company A Competitive Advantage?

Has your pest control company lost out on a potential account due to the lack of BBB accreditation? What is the BBB? One of the resources consumers use to research your company is the Better Business Bureau, or BBB. They are a private, non-profit organization developed to monitor and report on the business practices of companies. Each BBB is licensed by the Council of Better Business Bureaus, and governed by its own local board of directors. They are not part of the government, and their funding comes directly from businesses’ yearly membership fees. Why BBB? According to BBB statistics, 70% of consumers say they are more likely to buy from… Read More