The two most dangerous words in business are “satisfaction” and “guaranteed”. If you put them together you have a potentially very destructive policy. Using them lightly can be about the same as digging your own grave. Your epitaph would read something along the lines of “They guaranteed it. They couldn’t deliver”. As a business owner you are basically promising that your product or service is so good that if your customer is in any way dissatisfied they are entitled to complete retribution. It doesn’t even matter if the product or service actually worked. The dinner plate may have been cooked exactly to order, met every expectation, but the service may… Read More
The Culture of the Negotiated Pest Control Transactions Here’s a great blog for us pest control operators that explores the art of negotiating prices among different cultures, and how American’s are catching on. There’s a great take home lesson at the end on setting prices while still being able to negotiate with potential and existing customers. Check out: http://heartspm.wordpress.com/2012/08/27/culture-of-negotiated-pest-control-price/ Tips on Hiring Pest Control Services This article provides an interesting consumer perspective on exactly what our customers want in a pest control service. As pest control operators, we can look to model ourselves, and our customer service, according to these guidelines. http://www.linksparadise.com/?p=20782 August Means Hungry Yellow Jackets Heritage Pest Control of… Read More
Has your pest control company lost out on a potential account due to the lack of BBB accreditation? What is the BBB? One of the resources consumers use to research your company is the Better Business Bureau, or BBB. They are a private, non-profit organization developed to monitor and report on the business practices of companies. Each BBB is licensed by the Council of Better Business Bureaus, and governed by its own local board of directors. They are not part of the government, and their funding comes directly from businesses’ yearly membership fees. Why BBB? According to BBB statistics, 70% of consumers say they are more likely to buy from… Read More
As I was driving into work today I happened to notice a small street corner sign stuck into the ground advertising pest control annuals for $99.00. I suddenly began to cringe as I was left wondering how a pest control company could stay in business with pricing like this. The experience got me thinking. Why are so many pest control companies quoting such low prices with operating costs on the rise and profit margins shrinking? I wish I had a solid answer to this question. I have seen numerous companies fail, in various industries, because they don’t know how to properly figure out their real costs and subsequently… Read More
At the risk of loosing some of the macho “We are pest control professionals that are not afraid to toy with bugs” perception, Bulwark Exterminating would like to take the time to thank so many of our technicians for the little things they do. Echoed by the words of our customers. Thank you Bulwark Exterminating technicians.