Pest Control and Bug Exterminator Blog

Informative Interesting Perspectives about Bug Exterminators and The Pest Control Industry

‘Business’

Is My Pest Control Company Big Enough To Be A Brand?

Well-Known Brands

Many small business owners wonder about when or how to make themselves a brand. This problem and question are not unique to pest control companies. The root of this question stems from the misunderstanding around what a brand is and how to build a brand. The misconception that building brand requires a large investment in advertising dollars is common. Branding doesn’t begin with advertising, nor does it end there. When your day to day operations keep you busy working in your business it is easy to postpone working on your business. Thinking about “branding” gets left on the back burner for another day. Building a pest control brand is often… Read More

Handle With Care: How To Address Negative Online Reviews

Every company hopes to provide the best products and services, and they hope to make every customer’s experience enjoyable. Unfortunately, that’s not always going to occur. Sometimes, your company is going to upset a customer to the point where they write a negative online review about your business on sites like Google+ Local or Yelp. Although you cannot control what customers say about you online, you can help to diffuse the situation by addressing these negative comments. The following tips will help you handle each and every negative review with care to help put the customer’s mind at ease. Read the entire review. Don’t read the first line and assume… Read More

6 Tips To Successfully Let Employees Go

You're Fired Sign

We can be brutally honest here, and please believe in the uncompromising honesty of this fact: firing an employee is just about as hard as getting fired! Seriously. You, as an employee, may think that the fires of Hell rained on you when that boss called you in to say “you’re done,” but I’d wager that it was just as hellish for your boss as it was for you. No one likes to fire anyone — except for maybe Donald Trump. It’s a necessary evil as an owner you have to be okay with doing. A lot of the difficulty, though, of having to terminate employees is a lot of… Read More

Blog Pest Control Headed To PestWorld 2013

Phoenix Convention Center

Blog Pest Control Headed To PestWorld 2013 Exciting news! Blog Pest Control will be at NPMA PestWorld 2013 this week. For those of you in the pest management industry, tune in this week for our comprehensive daily reports regarding all things PestWorld. Blog Pest Control will be front and center at PestWorld, getting all the latest info on everything from new methods of treatment and control to marketing strategy; as we receive focused education, browse hundreds of pest control related exhibits, and mingle with some 3,000 pest management professionals. In addition to our daily reports from PestWorld, the experience will no doubt allow Blog Pest Control to continue to bring… Read More

How Much Does A Pest Control Technician Cost?

Pest Control Technician Spraying

Consumers and pest control operators alike value their pest control technicians. For the consumer, a skilled and attentive technician keeps their families safe from dangerous pests like stinging scorpions, poisonous Black Widow spiders, and disease carrying cockroaches. This VALUE is immeasurable but in terms of a monetary COST; it’s about $50 a month, depending on the size of a home, location, and treatment methods. For the pest control operator, a reliable and experienced technician creates immense value for the company. A high-quality technician retains customers through their expertise and superior customer service. This value and monetary cost is a little more challenging to calculate, but really got me thinking: How… Read More

Catch Negative Reviews Before They Happen – Why Customer Resolution Matters

Customer service is the cornerstone of any business. If your customers aren’t happy, then you don’t have any customers. Your employees should be trained on the best ways to resolve all different types of complaints or problems your customers could have. And, your employees need to know how important that customer resolution really is. In the past, one unresolved complaint could go unnoticed and not have a large effect. Now, one unresolved complaint can turn into an online rant that can reach all of your customers and potential customers. Customers Require Resolution When customers have problems with your company, their shopping experience, their purchase, etc., they want a resolution to… Read More

4 Ways To Save Money In Your Supply Chain

No matter the size of a business, supply chains demand a sizeable cost percentage. In tough times, reducing chain spend wherever possible will give organizations – especially smaller ones with less budgetary leeway – a competitive and monetary edge. But with something as comprehensive and complicated as a supply chain, how do you judge where savings can be made? 1. Start Small- Perform Cost Analysis Of All Chain Components & Implement Changes Slowly Knowing what you’re spending, where and why, will help eliminate unnecessary cost. Though this sounds obvious, over time it is easy to loose track of such intricacies, so a detailed spend analysis should be conducted regularly. Remember that economizing your supply… Read More

10 Mistakes Companies Make On Facebook

Everyone knows Facebook can be a powerful marketing tool. It allows you to connect with a broad audience, provides a venue to interact with customers, and can give your company a personal feel. However, to be effective, Facebook must be used correctly. There are a number of mistakes that some companies make that turn off potential customers. 1. Posting Too Often Of course it is a good idea to post frequently. It keeps customers engaged and coming back for important information. However, there is also a point where it becomes too much. If you are posting five times a day, people are going to get annoyed and stop following you.… Read More

Best Practices For Generating Repeat Business

Being able to bring in business is great, but keeping a customer loyal is even better. It has been proven time and time again that it takes less effort and money to keep a current customer satisfied than it does to bring in new business. There should be no question that repeat business is absolutely essential for success. Here are some best practices for generating repeat business: Superior Customer Service This first bit of advice may seem too obvious to mention, but it is crucial. You can’t just have good customer service; you need to have superior customer service. Your business has to stand out above every other competitor in… Read More

Four Ways To Be Proactive In Managing Your Online Reputation

The online reputation of your business is so important that you literally cannot afford to sit idly by while it develops on its own. Here are four ways that you can be proactive in managing your online reputation and help steer things in the right direction. Actively Monitor Your Reputation You should be constantly monitoring your reputation online, not waiting to hear about the buzz after the fact. Actively monitor your reputation by frequently (every few days or so) checking each of the review sites your business is located on, including Yelp, Google+ Local, and other niche websites. When you claim your listings by joining a site, you can usually… Read More