Pest Control and Bug Exterminator Blog

Informative Interesting Perspectives about Bug Exterminators and The Pest Control Industry

‘Business’

Could You Be Using Pinterest For Marketing?

Small businesses are often wary of using Pinterest for marketing because it doesn’t seem as rewarding or straightforward as Instagram. Admittedly, Pinterest won’t work for all brands, but some companies can benefit enormously from including the image-pinning site in their social media marketing plan; including pest control companies. Here’s how to decide if Pinterest is for you, and if so, how you can use it: Is Pinterest right for your business? Some companies won’t get anywhere using Pinterest, and that’s fine — but you don’t want to be spending time getting to grips with the site if it isn’t going to benefit you. Work out whether it’s right for your… Read More

Understanding A Pest Control Non-Compete- The Employee Perspective

Choose your own way, concept

As a pest control technician, you labor long hours in often times uncomfortable, dirty, and hot conditions. You work hard! You build rapport with many of your customers. You learn your trade inside and out. After years of working for a pest management company, you’re done lining the pockets of “the man.” You decide to take your pest control knowledge, skills and abilities and start your own pest control business. Your plan has just one kink. Upon initially becoming a pest control technician, you signed a non-compete agreement with your former employer. Before you start your own pest control business, first you must understand the non-compete agreement or clause you… Read More

Understanding Pest Control Non-Competes- The Employer’s Perspective

Ethical vs. Legal

As pest control operators, you spend years building your companies. Blood, sweat, frustrations, and tears go into building relationships with your customers, and your employees. What if one of your employee technicians decides that he or she wants to quit and start their own pest control business? Are you protected? Many pest control companies utilize non-compete agreements or clauses in their businesses. What exactly are pest control non-compete agreements? Do they work, and how are they enforced? Are there any drawbacks to using these clauses in the employee hiring process? What about legal issues that come up? Many questions arise when it comes to pest control non-competes. In part one… Read More

Becoming A Pest Control Operator

Exterminator spraying

In an economy where jobs can be hard to find, sometimes it’s worth it to consider jobs you may not know much about. One job you may not have considered is that of a pest control operator. In 2013, Fox Business named the pest management industry as one of the top 8 jobs to ‘escape the office’ and with good reason. The pest management industry is in constant demand, which is great for job security. Here is some more information that can help you decide whether this career path is right for you. What is a Pest Control Operator? A pest control operator is also called a PCO or, more… Read More

10 New Years Resolutions For The Pest Control Operator

Online Reputation Management

As pest control operators (PCO’s), we all have inspiring visions for our companies in 2014. We want stability… We want growth. Without specific goals and resolutions, it’s going to be difficult to reach the growth and prosperity we all desire. Here are ten New Years resolutions for PCO’s in 2014: 1. I Resolve To Build A Better Brand. Many PCO’s wonder how to make themselves a brand. When your day to day operations keep you busy keeping your customers pest free, it is easy to postpone working on your business. Thinking about “branding” gets left on the back burner for another day. Ultimately your brand is what the public perceives… Read More

Is My Pest Control Company Big Enough To Be A Brand?

Well-Known Brands

Many small business owners wonder about when or how to make themselves a brand. This problem and question are not unique to pest control companies. The root of this question stems from the misunderstanding around what a brand is and how to build a brand. The misconception that building brand requires a large investment in advertising dollars is common. Branding doesn’t begin with advertising, nor does it end there. When your day to day operations keep you busy working in your business it is easy to postpone working on your business. Thinking about “branding” gets left on the back burner for another day. Building a pest control brand is often… Read More

Handle With Care: How To Address Negative Online Reviews

Every company hopes to provide the best products and services, and they hope to make every customer’s experience enjoyable. Unfortunately, that’s not always going to occur. Sometimes, your company is going to upset a customer to the point where they write a negative online review about your business on sites like Google+ Local or Yelp. Although you cannot control what customers say about you online, you can help to diffuse the situation by addressing these negative comments. The following tips will help you handle each and every negative review with care to help put the customer’s mind at ease. Read the entire review. Don’t read the first line and assume… Read More

6 Tips To Successfully Let Employees Go

You're Fired Sign

We can be brutally honest here, and please believe in the uncompromising honesty of this fact: firing an employee is just about as hard as getting fired! Seriously. You, as an employee, may think that the fires of Hell rained on you when that boss called you in to say “you’re done,” but I’d wager that it was just as hellish for your boss as it was for you. No one likes to fire anyone — except for maybe Donald Trump. It’s a necessary evil as an owner you have to be okay with doing. A lot of the difficulty, though, of having to terminate employees is a lot of… Read More

Blog Pest Control Headed To PestWorld 2013

Phoenix Convention Center

Blog Pest Control Headed To PestWorld 2013 Exciting news! Blog Pest Control will be at NPMA PestWorld 2013 this week. For those of you in the pest management industry, tune in this week for our comprehensive daily reports regarding all things PestWorld. Blog Pest Control will be front and center at PestWorld, getting all the latest info on everything from new methods of treatment and control to marketing strategy; as we receive focused education, browse hundreds of pest control related exhibits, and mingle with some 3,000 pest management professionals. In addition to our daily reports from PestWorld, the experience will no doubt allow Blog Pest Control to continue to bring… Read More

How Much Does A Pest Control Technician Cost?

Pest Control Technician Spraying

Consumers and pest control operators alike value their pest control technicians. For the consumer, a skilled and attentive technician keeps their families safe from dangerous pests like stinging scorpions, poisonous Black Widow spiders, and disease carrying cockroaches. This VALUE is immeasurable but in terms of a monetary COST; it’s about $50 a month, depending on the size of a home, location, and treatment methods. For the pest control operator, a reliable and experienced technician creates immense value for the company. A high-quality technician retains customers through their expertise and superior customer service. This value and monetary cost is a little more challenging to calculate, but really got me thinking: How… Read More