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Costs and Benefits for Staying Relevant

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I’m sitting in McDonalds amazed at the restaurant that it now is compared to what it once was.

Modern art on the wall. Lounge chairs with coffee tables. Menu changes with smoothies, lattes. Sure the iconic happy meals are still available, but now you can order those with apple slices. The milkshakes are still on the menu as well, but I honestly don’t remember the last time I had one. What, 15, 16, maybe even 20 years ago? And I haven’t seen a styrofoam hamburger box around for awhile.

The decor is what most intrigues me. I would venture to guess that the menu changes are the quickest and least costly changes. Adding a disposable item is much less risky than adding the permanent fixtures of booths and the tile backsplash. Such interior make overs aren’t cheap. So just what is the cost benefit? Does replacing perfectly usable tables, chairs, and booths really pay off?

I don’t have the answer for McDonald’s, but I’m confident that they do. I’m also certain that not every restaurant needs an interior decorating overhaul to stay profitable. But what I do know is that staying relevant is vital to every business. Businesses need to check the lay of the land and make sure they are staying current for their market and their customers. Stay relevant. Know when a little painful and costly interior redecorating is needed to make sure your business is still alive in the future years.

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