A Promoted Tweet on Pest Control term by an electrical company?
â€œTechnology has to be invented or adopted.â€ â€“ Jared Diamond
Okay so this a cool quote and all, but why?
Why would GE want to promote this tweet on the pest control stream? Where is the connection? Did someone just do some keyword research and find pest control related to technology? Are exterminators a large consumer of light bulbs? Sorry, just not getting it. Pest Control Technologyâ€¦ Hmmmâ€¦. I mean there is a pest control technology magazine. And I often feel that Bulwark Exterminating is becoming more of a technology company than a residential pest control serviceâ€¦ but still not getting the full picture here.
I guess the plus side to this is that I am blogging about this simply out of awe. But does it make me more inclined to buy from the promoter of said tweet?
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