22 Months for 3:25 minutes of video? That certainly is dedication. It also took 30 people to create and 288,000 Jelly Belly Jelly Beans. The feat is nothing short of amazing. But was it worth it? How much money was spent? Simply attaching a dollar amount to a project does not mean its worth what was spent. When I think of artistic master pieces that took years to create I think of the Sistine Chapel, the Statue of Liberty, Mount Rushmore.
But this was still pretty cool.
The benefits are things like social mentions, links, and most of all fame. Is that lasting fame? Only time will tell.
- Kina Grannis, Jelly Beans Make Amazing Music Video (thehollywoodgossip.com)
- Jelly Belly’s Scents for Sweet Tooths (bellasugar.com)
- David’s Signature ‘Beyond Gourmet’ Jelly Beans™ To Ship Next Month (prweb.com)