Likable = Linkable
I know sad that I must blog my own quotes…
As Shakespeare so put it, “Brevity is the soul of wit.”
Apparently this tweet was liked, as I received some mentions on it. This concept is the summation of a key element in search engine rankings and therefore the core of gaining search engine rankings.
Is Content King?
The search engines want to believe that the best content on the internet will win. They gauge this by links. If you like something then you will share it with others by linking to it. Who hasn’t gotten an email with a link in it to a funny video. Funny is almost always likable. Who doesn’t like things that are funny?… Okay maybe its not best to crack a joke when in a heated argument with a wife. But let’s not get into timing right now. The idea of the search engine tallying up links is to find the sites that are most liked by all. Content should incite people to like you. Content should give people a reason to link to you.
Offline Likability = Online Linkability
To expand this concept one step further, I believe your offline likability is also proportionate to your online link-ability. This is going beyond what the search engine would expect. Search Engine’s believe that people more likely to naturally link to an awesome hotel’s website after having a fantastic weekend of sterling customer service. Hence the best hotel wins. I ..Perhaps. But popularity of lesser hotels may out weigh the likability of awesome less known hotels. I believe we are now taking this one step further. I am more compelled to share articles from individuals that I know and like. I win more links from people I meet and establish a relationship with. Take for instance Dennis G., he’s likable and thus linkable. I am much more likely to link to Ebay after having met Dennis.
We could even Expand this chain to:
Likable = Linkable = Tweetable = Diggable = Stumbleable = Remarkable = Rankable
As one comment I received stated… “Wow, thanks for that. I have to summarize today why losing links is a big deal, ane explain why they are going to lose their rankings.”
Glad I could help. =)
“So this is good and dandy for individuals but what about businesses. Are we in business to be friends with people?”
If you have not figured out the new online order, YES, YOU NEED TO MAKE FRIENDS. Granted, being likable does not mean being buddy-buddy. You don’t need to be a BFF. But as a business you do need to serve a purpose and people need to like you doing that service. Disney probably puts it the best:
“Do what you do so well, that the people who see you do it, will want to see you do it again, and will bring others to see you do it.“
Adding a smile to your service helps bring them back for more. Being friendly helps them share your business with their friends. In today’s online world this is amplified over several thousand social connections. Social media works best for those that know how to act socially acceptable and be sociable. I am a pest control guy. My first priority is to get rid of bugs, my second is to make you smile a little longer.
Now go out and be LIKABLE!