Trends in Pest Control
Pest Control Forecasting
What you can take away from the pest control trends is that from February to March pest control will likely increase by 50% and that the Texas pest control season peaks in June 2010. So business should be picking up now and should increase until mid summer, June. Ant control shows no forecastable trend, but should follow closely to pest control with a June 2010 peak.
But does the forecast mean pest control companies will survive the economy? Last year’s economic downturn caused many pest control operators to close up shop. Despite the fact the the google trends only showed a 2% decrease in interest from June 2008 to June 2009. So people may be searching for pest control 2010, but that doesn’t mean that people will be buying pest control.
Reading the Trends
It’s hard to argue that pest control is a seasonal business. Further, it’s hard to argue that what people are searching for is “pest control”. The trends above are specific to the Texas region and it is interesting to see the metros within Texas that get the most searches by keyword. Exterminators are less likely to find successful traffic campaigns by ignoring these trends. Further, trying to jump in at the heat of the race without doing your off season exercise is futile. Through trial and error sites launched and dedicated to “ant control in Austin” proved to capture very little traffic. Sites launched for “pest control in Austin” beat out scorpions, ants, spiders, and roaches combined. Needless to say, “scorpion control” is less than trendy.
Back to the drawing board. Thanks for the regional pest control insights provided by google trends.
Stay tuned for more information from your online bug channel.