Bulwark has gone through a few different stages in its marketing. To say the least, finding a consistent voice that really communicates what your company, culture, service, ideology, and values are all about isn’t as simple as it might seem. Some people refer to this as branding, others call it public relations, or simply put its your public face.
Well as the new year rolls in, we want to visit this thought just a little bit more.
“Live a pest free life.” Catchy phrase that we promoted for a little while. It conveys the hope and aspiration of what a pest control company delivers to its customers. But it sounds almost too cliche.
“Like Family.” Perfect for how Bulwark views and treats all within its sphere of influence. Employees, customers, we want all to feel at home with us. But is it too vague?
“Small enough to care, big enough to deliver.” This seems to hit the nail on the head. Bulwark is the perfect medium ground between small family owned companies, and the larger corporate pest control services. Bulwark still remains a family owned operation and services thousands of US homes.
“Do you have a Bulwark protecting your home?” Now this is a play off the definition of Bulwark, a defensive wall or barrier. So in light of the definition we hoped that people would catch on to the goal of our service. Get the bugs out and keep them out. But, like a bad joke, if you have to explain it then it doesn’t work.
Needless to say, at this point, we still have no really marketing message. Bulwark’s pest control service simply rolls forward by providing good service. Business comes from referrals. Referrals come from providing good service. In the end, if we perfect what we do best, pest control service, then we won’t have to do the talking at all. Our customers will do it for us.
“ACTION SPEAKS LOUDER THAN WORDS.”
To sum it up… Live a pest free life by getting your Bulwark today from a pest control service that is small enough to treat you like family but big enough to do it right.