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Pest Control is more than just spraying for bugs.

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The number one reason every pest control customer calls a professional is because they want to get rid of their bugs.  However, just spraying for bugs and getting rid of bugs may not be enough to make customers stick around and beyond that refer their friends. People want more than just a quick spray and go.  People want a service.  Of course service is different to each and every customer.  Some think of service as no hassle, do not bother me, don’t take any of my time, just get the job done.  Some think of service as, please make sure that you let me know you are here, and let me know when you leave.  For others, it is custom products.  For others, it is specific hours. So how can you define service? Service is serving the customer the way the customer asks to be serviced.  And more than anything, it means doing all of what they ask with a smile. Or better yet… Do all of the customer asks because you care about the customer. Yes, you must actually care about the customer to provide a real service.   And just saying “I care about you.” does not cut it.   …nor does “caring” about the customer because they are a dollar sign.  That’s only looking at them in a way that you benefit.  That is selfish, not self-less.  Service is self-less.

Our Las Vegas branch manager, Wayne, has received well over 200 Google reviews for his Las Vegas pest control services.  And 99% of those reviews are 5 stars.  This is one manager that teaches his staff how to care.  After studying the reviews he came to the following conclusion: “The Las Vegas staff have received 71 compliments in less than 10 days. As I read the compliments my paradigm was confirmed customers want our time, attention, pertinence, and kindness. They want this from a pleasant professional person,… Only a small fraction of the customers compliment us for getting rid of the pests, they compliment us for getting out there to address the problem. If I was at your house today how can you say if I did a good job or not. The pests are probably still alive. They compliment the service not the product. …Our techs are learning to give the customer everything they have through this driver, we need to find a way to give the customer more of our time.”

Conclusion, they want a service.  They want our time and attention.  They want us. Again, the number one priority is to do what they hired us to do, “Get rid of pests.” The number two priority, is to do everything else they ask of us and to do it with a smile. That is how you get customers to compliment your service. By going above and beyond just spraying for bugs. By doing more than getting rid of their pests. By being exceptional. Wayne and his Las Vegas pest control team are conquering the greatest marketing tool ever invented… being different.

Pest control service is more than just spraying for bugs.  Pest control is spraying for bugs.  Service is doing it like a professional, with a smile, and with the customer’s happiness in mind.

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Bulwark Las Vegas Pest Control
1350 E. Flamingo Rd
LAS VEGAS, NV 89119
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About

Thomas Ballantyne is the Director of Marketing with Bulwark Exterminating, an industry leader in providing high quality pest control service. Bulwark is fully operational in seven states, including twelve major cities. While Bulwark provides pest extermination for common insects such as ants, roaches, crickets and spiders, the company’s differentiating aspect is great personalized service. Bulwark uses the finest and most effective products in the world to solve common pest problems.

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7 × = twenty eight

3 Responses

  1. kennetht says

    Excellent points… sounds like you’ve been reading your IPM manual.

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  2. Solacebhen says

    Before an extermination service company can effectively treat an infestation, the insect, rodent or pest at blame must be definitively identified.

    * Have you identified the pest causing the nuisance?
    * Have you inspected the infested area as best as possible?
    * Can you estimate or determine how extensive the problem is?
    * Is the infested area moisture ridden, is the affected area currently wet?
    * Have you noticed cracks in your exterior foundation? Is sealant wearing away?
    * Has the affected area been exposed to sanitation leaks? Is it an unclean area?

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  3. Pest Control is more than just spraying for bugs. | Pest Control Sugar Land says

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